Cluster Director of Marketing

The role

"The Cluster Director of Marketing is responsible for developing, leading and executing the hotel's overall marketing, public relations, communications and brand positioning strategies to drive revenue growth, enhance brand awareness, strengthen market presence and support the hotel's overall business objectives. The role ensures that all marketing initiatives are aligned with the hotel's business plan, brand standards, corporate guidelines, and service concepts. Working closely with the General Manager, Sales, Food & Beverage, Revenue Management and E-Commerce teams, the Cluster Director of Marketing will develop integrated marketing strategies that maximize commercial performance, optimize marketing investments, strengthen customer engagement and position the hotel as a leading hospitality destination in its competitive market. Key Duties & Responsibilities Develop and implement comprehensive annual marketing and communications strategies aligned with the hotel's business objectives, commercial priorities and brand positioning. Lead marketing campaigns to drive room revenue, Food & Beverage sales, events, meetings, conferences and other revenue-generating business segments. Conduct market research, competitor analysis and consumer trend assessments to identify growth opportunities and strengthen the hotel's competitive positioning. Work closely with Sales, Revenue Management, E-Commerce and Food & Beverage teams to develop targeted promotional strategies and maximize overall hotel revenue. Develop and execute public relations strategies, maintain strong relationships with local, regional, and international media and secure quality coverage across relevant communication channels. Oversee press releases, media interviews, editorial features, press familiarization trips, influencer collaborations and promotional events to enhance brand awareness and reputation."