Senior Brand Manager

The role

"The Senior Brand Manager will take strategic ownership of the Tattu brand, leading its positioning, marketing strategy and commercial activation across the UK and international markets. Reporting to the Sales & Marketing Director, the role will be responsible for developing and delivering the annual brand plan, managing significant marketing budgets and ensuring that all activity contributes to brand growth, guest acquisition, bookings and revenue. The Senior Brand Manager will provide clear leadership to the marketing team and coordinate internal departments, restaurant teams, agencies and commercial partners. They will act as the senior day-to-day authority for the brand, ensuring work is strategically aligned, commercially effective and delivered to the highest standard. This is a senior, highly visible role requiring strong strategic judgment, creative leadership and the ability to turn ambitious ideas into measurable commercial results. Key Responsibilities Brand Strategy and Leadership Take ownership of the development and implementation of the annual Tattu brand and marketing strategy. Translate the company’s wider commercial objectives into clear brand priorities, campaigns and market-specific plans. Define and continually evolve Tattu’s positioning, proposition, audience strategy and key messages. Act as the senior brand guardian, ensuring Tattu is represented consistently and distinctively across every guest touchpoint. Identify emerging consumer behaviours, cultural trends and market opportunities that can strengthen the brand. Provide well-considered strategic recommendations to the Sales & Marketing Director and senior leadership team. Maintain a strong understanding of the competitive landscape across premium hospitality and luxury lifestyle sectors."