Hekmat Amer has been appointed Complex Director of Sales and Marketing at Al Jaddaf Rotana, bringing more than 16 years of hospitality experience to the Dubai portfolio.
The appointment puts him in charge of commercial direction across Al Jaddaf Rotana Suite Hotel, Arabian Park Dubai by Edge Rotana and Park Apartments Dubai by Edge Rotana. His remit spans sales and marketing strategy, business partner relationships and opportunities to grow revenue.
For a portfolio serving different guest segments, the interesting work lies in the detail: understanding what gives each property its appeal, then translating that into a clear position in the market.
The Credentials
Amer joins from Jumeirah Creekside Hotel, where he served as director of sales and marketing. There, his responsibilities covered commercial strategy, business development and market positioning.
His earlier career with Marriott International included multi-property operations, pre-opening strategies and business development. That background is particularly relevant to his new role, where commercial decisions need to account for several properties and their individual audiences.
Stefan Schmid, complex general manager of Al Jaddaf Rotana Complex, highlighted Amer’s experience across leading hospitality brands and his understanding of Dubai’s evolving market as valuable additions to the leadership team.
The Brief
The role covers three properties with different guest profiles, requiring sales and marketing activity tailored to each hotel.
His remit includes sales and marketing strategy, business development and partner relationships across the three hotels.
